If 72dpi was a person it would be a jerk!
Most pixel based images from the web are usually 72 dpi and are near impossible to use for screen printing, unless you dont mind that lo-fi un-readable look. 300 dpi is the minimum resolution to recreate an image on a shirt, but we just love it when we receive the artwork in a Vector format.
But what are “Pixel” & “Vector” formats exactly?
When it comes to Pixels, 300dpi is champion.
When a pixel or raster image is scaled up, it loses quality. A raster image can be enlarged by either adding more pixels (which Photoshop randomly - but smartly - adds) or enlarging the size of the pixel. Either way you are spreading the original data over a larger area and will lose clarity.
We understand that a lot of people aren’t graphic designers, but usually have someone create their art or logo for them. Well whoever does your logo, be sure to send them to our ART GUIDELINES page. You will be glad you did! and so will we!